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Culture Really Does Matter

Awakening one's purpose in life by David Potter

15 October 2018

Once upon a time I started an MBA course. Sitting at the back of a class of over 70 students I was nervous, though that kind of excited state that you get when you are on the edge of the unknown. My first class was Organisational Behaviour and Change. My lecturer was a local chap from Govan who shall remain nameless to spare his blushes. Though suffice to say he captivated and inspired the class with his ideas and style of delivery. He talked about change leadership and organisational behaviour in a very accessible way without diluting the theoretical substance of the materials.

He was a terrific teacher. I knew at that point that I had found my calling. I wanted to study and practice change leadership to the highest standards. Then I wanted to share this exciting body of knowledge and practical applications with other open-minded managers and students of management. I wanted to awaken in management teams the belief system that they can craft the culture they truly want to belong to at work and share with them the knowledge and practices that they needed to master.

15 years or so later here I am building a new career through The Cultural Change Company. I teach change leadership on master’s programmes. I write, present and facilitate change in organisations. However, I also know that I must master 3 discreet identities if  we are to realise the potential of The Cultural Change Company:

1. Product developer; I need to bring training and development products into the world that can be the difference that makes the difference during change episodes in organisations.

2. Knowledge transfer practitioner: I need to be highly competent change leaders, knowledge brokers, facilitators, coaches, trainers and teachers.

3. Marketing practitioner: I  need to master marketing to bring our products, service and business culture to the attention of our latent customers.

Recently I have been concentrating on developing my skills as a marketing practitioner. I have been working with ‘inspire web development’ based in Perth https://www.inspire.scot and specifically Martin Smith their business development manager to re frame our website. Our collaborative approach was to present a sharper and more attractive website to support the marketing activities of The Cultural Change Company. Please do look at the result at www.culturalchange.co.uk and I do hope you like what you see and enjoy the sound of our ideas and if you like the feel of our approach and would like to chat about your own change development needs please do contact me I would be delighted to hear from you David.potter@culturalchange.co.uk

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