A significant part of cultural change work is managing the core identity of your organisation. Often this is signified by the way in which you ‘brand’ your identity. The process of aligning organisational strategy, culture and identity through corporate branding is one which we can help you implement with success. The values that orientate your culture if aligned with your brand identity can provide powerful leverage to unite all key stakeholders behind the goals and aspirations of your organisation. We can:
> Research stakeholder impressions
> Refresh or develop branding solutions linked to your value framework
> Build visual marketing technologies to support your cultural change project
> Design a brand identity for your cultural change project
> Provide you with brand management tool kits
The way your stakeholders perceive and experience your culture really does matter. Your culture is your personality and we can work with you to develop a brand character that reflects with integrity your cultural personality and integrates stakeholders behind your mission.